ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.

OEN:

ISO

Langue:

English

Code(s) de l'ICS:

03.140

Statut:

Publié

Date de Publication:

2021-11-22

Numéro Standard:

ISO 20671-1:2021