ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.

OEN:

ISO

Langue:

English

Code(s) de l'ICS:

01.040.03; 03.020; 03.100.20

Statut:

Publié

Date de Publication:

2019-02-10

Numéro Standard:

ISO 20252:2019